I believe in the unlimited potential of people and ideas. My work drives top line growth and transformation for some of the most powerful brands and businesses in the world. I build creative cultures and systems of impact that inspire and empower performance.
In 2017, I became CEO of Blackbird (www.blackbirdglobal.com), a brand strategy and business innovation firm that uses consumer intelligence, strategy, and breakthrough creative to solve problems, create opportunities, and propel growth for industry leaders and the challengers out to disrupt them.
I spent 13 years in creative and business leadership roles at Viacom, the global media and entertainment company operating in over 170 countries, most recently serving as Executive Vice President, Marketing Strategy and Engagement. I oversaw all Marketing Strategy, Data Strategy, Strategic Insights & Research, Audience Science, Innovation Lab, Catalyst (creative agency), and Business Development teams. As Chairman of the Viacom Marketing Council from 2015-2017, I led the portfolio’s global marketing priorities, which included Comedy Central’s South Park and The Daily Show, Nickelodeon and Paramount’s Teenage Mutant Ninja Turtles, TV Land’s Younger, CMT’s Nashville, and the award-winning For All Fankind campaign.
I joined Viacom in 2004 as the first Head of Programming for MTV's Emmy- and Peabody- Award winning college network, mtvU. In this role, I oversaw the development, production, and programming of original series, branded entertainment, music, events, and user-generated content for on-air, online, and mobile. Later, I became Senior Vice President of MTV 360 Production and Development, developing and producing content across MTV, MTV2, and mtvU. In 2009, I founded and ran Scratch, a strategic and brand consultancy within Viacom that channeled the power of MTV, VH1, Comedy Central, and Nickelodeon in new ways, including consumer insights, product development, design, branding, and original content development, production, and distribution in all media.
Prior to MTV, I founded Plant Film, a Los Angeles-based production company partnered with Fox, VH1, and Dimension Films; served as VP of Film & Television for internet startup Nerve.com; and was a development executive for Spike Lee's 40 Acres and A Mule Filmworks.
I’ve taught poetry at Washington University in St. Louis, the Rhode Island School of Design (RISD), and the New School University in Manhattan. My writing has appeared in the Kenyon Review, the Harvard Review, McSweeney's, Denver Quarterly, BOMB Magazine, and multiple anthologies, and my first book, The Cop Who Rides Alone, was published in 2002.
I’m a member of the Academy of Television Arts & Sciences, the Board of Directors for the Ad Council, the National Board of Directors of the American Advertising Federation, and the advisory boards of St. Jude Children’s Hospital and the Yale University Center for Customer Insights. Recent honors and recognitions include Fast Company's “100 Most Creative People In Business,” an Advertising Age “Media Maven” distinction, Fortune Magazine’s "40 Under 40" top business leaders and AdWeek’s “50 Most Indispensable Executives in Advertising.” In 2014, I was inducted into the Advertising Hall of Achievement.
HONORS & AWARDS
Advertising Hall of Achievement
Adweek 50: The Most Indispensable Executives in Marketing, Media and Tech
Fortune's 40 Under 40
Fast Company's 100 Most Creative People In Business
Advertising Age Media Maven
Global Media Award, NATAS
OneShow Entertainment Awards
Digital Leadership Award
Promax Promotion & Marketing Award
Juror, Cannes Lions Awards